Audit your internal communications through the lens of the Kano Model
Not all communications affect the employee experience the same way.
Some are table stakes. Some build trust. Some are just noise.
Use this tool to categorize your comms, find the gaps, and get an action plan to strengthen trust.
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Must-Be (Table Stakes)
Basic comms employees take for granted. You don't build trust here — you just avoid a crisis.
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Performance Factors
The “why” behind decisions. The more you provide it, the more trust increases.
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Exciters / Delighters
Unexpected efforts that prove the organization sees people as central to the solution.
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Indifferent Features
The “noise” we mistake for communication. It doesn't move the needle either way.
Kano Comms Audit
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Audit Your Communications
List your current communication activities and assign each one to a Kano category. Not sure where something fits? The category descriptions will help guide you.
Quick Add (click to assign a category)
Your Audit Results
Here's how your communications break down across the Kano categories.
Communication Distribution
Your Comms Action Plan
Based on your audit, here's what to focus on to build trust and reduce noise.
Export & Share
Save your audit results and action plan to share with your team or leadership.